Hi, I’m Andrew Balisi,

a Communications Specialist with a passion for storytelling, branding, and creative content. With a Bachelor’s degree in Communications and extensive experience in PR, marketing, and digital media, I thrive on crafting compelling narratives that connect brands with audiences

With three years of experience in communications and marketing, I’ve worked with organizations such as UCPath (University of California), PMaC Marketing, and CSUSB CoyotePR. My expertise spans PR campaigns, digital marketing, social media management, and project development. I’m passionate about themed entertainment, podcasting, and content creation.

About Me

My Professional Journey

UCPath Center - University of California

Communications Specialist

(May 2022 - July 2024)

Developed digital content strategies, managed intranet updates, assisted with employee engagment and events and led social media collaborations.

PMac Marketing and Print Agency

PR Coordinator and Videographer

(June 2021 - January 2022)

Crafted PR campaigns, managed client communications, coordinated video shoots and filmed on location, and oversaw media relations.

CSUSB Department of Communication Studies and Coyote PR

PR and Promotions Account Manager

(March 2020 - May 2020)

Executed promotional strategies, managed client accounts, and led PR campaigns.

Projects Im Proud Of

Social Media Strategy at UCPath

By establishing a cohesive brand identity and data-driven social media strategy, UCPath enhanced its digital presence and improved recruitment efforts. The collaborative approach with external partners and internal teams enabled the organization to fill key positions effectively while reinforcing its brand integrity.

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Intranet Transition at UCPath

The intranet upgrade at UCPath significantly enhanced the platform’s navigation and employee engagement by providing a cleaner, more accessible digital environment. My contributions to content development, navigation design, and newsletter improvements played a crucial role in ensuring the platform effectively met both organizational and employee needs.

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CAS Rebrand at PMaC

Through the development of "The Sun Never Sets" campaign, I helped Certified Aviation Services communicate its unique value proposition as a global aviation service provider. My role in crafting the concept, directing and editing the campaign video, and ensuring brand alignment significantly strengthened CAS’s market presence. It reinforced its identity as a 24/7 operational leader in the aviation industry.

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